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A logo may seem simple, does it? Think again, there’s more that placing a name in a box and calls it a logo. What the consumers see are the end result. A lot of us don’t see the process behind the creation of a logo. There are many things that have to be considered and implemented in order for a logo to make sense, catch the attention of an ideal audience, and set it apart. Today's post is for all of you who own a business, those who are about to embark on a brand design journey, or think it's time for their company's visual identity to undergo a face lift. And it's for anyone who's curious about why their favorite logos make sense.

Here are some tips on creating a good logo.

1. SIMPLICITY LESS IS MORE 

A simple logo allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn. Logos that are overdrawn or too ornate are generally inflexible and have limited versatility. By keeping a logo simple it enhances its “stickiness” and keeps it from being perceived as busy. Create a unique concept and strip it down to the most basic level it can be while retaining its impact. A good logo should convey the intended message to your audience without additional explanation or context.

2. STRIVE FOR SOMETHING DIFFERENT

You have a great opportunity to set your business/brand/self apart by creating a one-of-a-kind logo. It's easy to be inspired by what's already been done before, but strive for a logo that's different and distinct. A logo is what helps distinguish a brand from its competitors, so it's important that the image stands out from the rest, something many brands struggle with.

3. APPLICATIONS VERSATILITY

An effective logo should work across various media and within different contexts. It's helpful to have variety and versatility when you're creating a logo for a business or blog. In the digital age, where logos will appear on multiple devices and across social media, the designs must transcends paper. It must look great on different backgrounds; work for apps, icons, avatars and print, and it must be flexible in size. Create a couple compositional variations of your logo. Consider what your logo will look like on colored backgrounds or on top of photos, and account for that by creating different color variations. Be sure to maintain the same consistency and proportions throughout all variations.

4. SIZE DOES MATTER

Be mindful of size and legibility. A logo should be legible and decipherable at all sizes; it should maintain detail whether it's large or small. If your logo isn't easily recognized or legible at small sizes, you may need to come up with a different solution. Make it Proportional and Well Balanced. The best logos are designed using principles of proportion and symmetry. 

5. COLOUR PSYCHOLOGY

Just like each font has a distinct character, different colours evoke different emotions, feelings, and memories in people. Designers tap into that when they're choosing colors for a project. Spend some time studying color associations as you consider which colours you'll use in your logo. Colour is one of the key aspects of any design, the psychology and impressions that each colour gives can dramatically alter the message and overall appeal of a design. With logo design being closely related to presenting key values, colour choice is of high importance.

Posted in Branding By Nineteen Design Studio

NDS Branding Buzz

 

Buzz Events & Co is a new generation Sports Event Management company specialising in mass participation running events in Sydney, Australia. Roads or Trails, they love it all. Running aside, the team behind Buzz Events & Co. have a unique blend of sporting background, magnitude of events management skills and unparalleled passion and love for what they do.  Founder Keith is a passionate runner himself was looking to create bold, confident brand identity for his new sports and event business. We decided on a strong colour palette with orange and a pop of copper foil. Orange symbolizes energy, vitality, cheer, excitement, adventure, warmth, and good health. His logo consists of a strong san serif font treated with geometroc effects and represented by the various shades of the citrus shades, supported by a contemporary, versatile slab serif fonts.  Check out the details of our process below along with the final product.

NDS Branding Moodboard - Buzz

NDS Branding Brand Guide - Buzz

ND Branding Collateral - Buzz

NDS Branding Application - Buzz

Posted in Branding By Nineteen Design Studio

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